How’s your website doing things days? Good question. And one most organizations can’t answer. Most organizations evaluate their website based on a mysterious hodge-podge of subjective opinions and anecdotal evidence. Like… Aunt Wilma said she went to your website but she got an error when she tried to download your cover of What the Fox Say We’ve only gotten 1 new subscriber to our newsletter this week, something must be wrong Somebody told the senior pastor they think our site looks terrible Well, I think it looks fine We can do better than that! Here are 5 objective ways to tell if your website is working 1) Measure traffic – Integrate an analytics program like Google Analytics into your website. Then check your traffic stats regularly. Is the number of visitors growing? Are you getting a good percentage of returning visitors? 2) Track online goals – What are the main online goals for your website? Do you want to grow newsletter subscribers? Sell products or services? An
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