Is Your Website Still Worthless?

Last week, we talked about the importance of setting goals for your website and what kind of goals should be set.  Today, we are going to discuss measuring the goals for your website. One of the most common goals that an organization will set for their website is for some specific action to take place by a visitor.  When a visitor completes a desired task or step on your website, it is called a conversion.  So ask yourself, “Once visitors are on my website, what do I want them to do?”  Do you want them to submit form, watch a video, place a phone call, make a purchase, or visit your organization in person?   List specific things you want visitors to do. Tracking of goals and conversions:  Many website builders will have built in traffic monitoring software that will give you the ability to track things like total visitors, unique visitors, and visitors to specific pages.  However, to track conversions or more detailed goals, you will probably need 3rd party software like G

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