It’s nearing that time of year again; Time to set goals for the New Year. Some of the most popular areas people set goals are finances, health, and spiritual growth. But if you have a website, you should set goals for it as well. We here at OurChurch.Com have been working through our strategic planning process for the last couple of weeks. We have been reviewing our goals and performance from 2013, doing our SWOT analysis (strengths, weaknesses, opportunities, & threats), and setting our goals for 2014. But before we go any further, the question should be asked Is it really necessary to set goals for your website? We’ll that depends. Do you want to know if the investment that you or your organization is making in a website is worth it? Do you want to know if the marketing you are doing to drive traffic to your website is worth it? If the answer is “yes” to these questions, then it is necessary to set goals for your website. I receive many phone calls from people wh
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